A two-part campaign spotlighting three of Dr. Martens' most iconic boots, designed to resonate with Gen Z's love for self-expression and inclusivity. Part two brought the campaign to life with a custom in-store build and live event — transforming the retail space into an immersive exhibition, grounding guests in the heart of the campaign. Featuring live DJs, on-site gifting, and a curated product showcase, the space became a destination for the community to engage with the brand, explore new styles, learn how to style the product, and celebrate the culture that surrounds it.