A two-part campaign created with Foot Locker, TRPHSE and Salomon to spotlight the duality of the XT-Whisper, stillness and movement - through community, conversation and connection. Part one, Reflections, brought together trusted voices from music and creativity for an intimate panel and Q&A, built around a custom production setup designed to ground guests in the story. Part two, In Motion, shifted the experience into a high-energy party moment with back-to-back DJ sets, brand touchpoints and a curated atmosphere shaped by our on-site production. To extend the campaign beyond the event, we developed a limited in-store gift with purchase activation with branded collectibles paired with a narrative insert that tied each item back to the XT-Whisper. Blending storytelling, community and curated physical touchpoints, Reflections In Motion connected the XT-Whisper to real people, real spaces and the creative community of London, from the dance floor to the store.