We shaped the creative route for OOH and digital, collaborating with photographer Ollie Tikare and Channel One Sound-system on the image at its core, which formed the foundation of an OOH campaign amplifying Spotify’s Carnival Sounds partnership with Notting Hill Carnival. The hero artwork was rolled out across playlist covers, the app hub, key billboard placements, and along the NHC procession route to further drive visibility for the campaign.