This campaign was created to spotlight Dr. Martens' sandal collection in anticipation of the summer season. To bring this vision to life, we flew our team to Lisbon for a campaign shoot, demonstrating versatile ways to style the sandals. The content struck a chord with the Dr. Martens & schuh audiences by incorporating the relatable theme of solo travel, reflecting insights that 88% of Dr. Martens target audience planned to take a holiday, with 41% favouring Europe as their destination.