As part of Dr. Martens' Made Strong campaign, schuh aimed to create a unique twist tailored to their audience by celebrating individuality. To achieve this, they collaborated with TRPHSE, one of the UK's leading underground event brands, renowned for championing self-expression. This partnership was a perfect fit, as TRPHSE thrives on individuality, evident in their diverse crowd, eclectic fashion of attendees, and varied musical tastes.