For Spotify UK's Carnival Sounds 2026, marking Notting Hill Carnival's 60th anniversary, we created Carnival Sounds Live: six live performance videos, housed in the very first Carnival Sounds video playlist, and three interview videos with Shenseea, V'ghn and Original Koffee, shot within West London venues tied to each artist's respective genre. From creative direction and production to artist interviews and a citywide OOH rollout, every touchpoint carried the same message: passing the torch.